Comparison of Walmart and Target Policies and Practices Term Paper

Comparison of Walmart and Target Policies and Practices - Term Paper Example Walmart has one of the most elaborate ethical policies within the industry. Part of the reason for this is that Walmart has a tendency of issuing new ethical policies after facing a legal crisis or a new challenge. For instance, in the year 2005, the company issued a lengthy policy statement after ousting seven managers that had been working for the company. The company's policy statement outlined some of the obligations that employees are required to adhere to when dealing with clients. Walmart is very strict about the personal conduct of its staff members within the employee-customer relationship. Employees are required to exercise honesty, respect, and good judgment. ... This area is especially sensitive because other firms in the retail sector have spent millions of dollars in lawsuits due to non-adherence to accounting ethics and practices. The company asserts that accountants who fail to hold utmost accounting practices will be ousted out of their positions with immediate effect. Walmart also covers ethics in staff employment practices as the company also extends its social responsibility to employees within the company. For instance, all workplace benefits relating to married couples have also been extended to gay unions. Additionally, the company believes in the fact that no employee should be discriminated upon. The same policy also applies to clients. All clients in Walmart ought to be treated in a manner that is sensitive and respectful; the company will not tolerate any cases of racism, gender bias or any other sort of discrimination. On top of this, the company believes in meeting its obligations towards its employees by giving them their due payments and benefits. Walmart firmly believes that all of its stakeholders should exercise corporate responsibility and share many similar values.     

JD Power Essay Example | Topics and Well Written Essays - 750 words - 1

JD Power - Essay Example Now, how does one define the specific market segments of JD Power consumers? Basically, the company provides pertinent market research to its clients spanning a myriad of different industries, including automotives, real estate, insurance, and telecommunications. If it is to be broken down, the company has two main target markets – everyday consumers and corporate business entities. Everyday consumers utilize the customer satisfaction ratings and market research studies of the company in order to make better- informed decisions regarding their purchases and transactions, using the culled consumer information data as a reference point. They make use of the service by simply going to the company’s consumer website, where they can look for the specific industry that concerns them at the moment. From there, the market research data and research surveys would be readily available for instant viewing. Consumers in all likelihood use the product every time they are in need of a figure-backed opinion concerning an upcoming purchase. They could compare how the product or service stacked up in the court of public opinion, and could use it as an additional tool towards making an informed and well-researched decision. Corporations and businesses make up the other major market segment of the company. They seek the consumer data culled by JD Power for their own internal use. The companies buy the comprehensive research provided by JD Power and utilize it in accordance with their own business interests.2 This is a process that occurs every time a new product or service is launched; the companies would want to know how it is received in the marketplace. Armed with this information , these client companies would be well-informed as to what their succeeding strategies would be. Now, why did JD Power and Associates choose to concentrate on these two main target markets? Obviously the consumers do not pay anything for the research that is